MKT 301 Creativity in Marketing

This course is designed to help students develop creative thinking skills, specifically as they apply to marketing challenges. The course will commence with a series of cognitive exercises before specifically addressing marketing issues.  Students will work on a variety of projects including but not limited to: strategic planning, product development, marketing promotion, package and product design, communication logistics and media planning. Guest lectures will be used to connect student projects to relevant business issues..  This course is experiential in nature, students will work on projects inside and outside of class.