MKT 360 Brand Marketing
Understanding of important issues in planning and evaluating brand strategies; appropriate concepts and techniques to improve the long-term profitability of brand strategies; establishing and measuring brand equity; understanding brand architecture and brand growth strategies; establishing linkage between brand equity and profit growth for the company.
Credits
3
Prerequisite
MKT 305 (C- or higher) and admission to either the upper division of the Business School or the marketing minor.