MKT 535 AI in Retail Strategy and Customer Experience
Analyzes how AI reshapes retail strategy and customer experience. Emphasizes managerial decision-making, ethical leadership, and strategic integration of AI across marketing and operations through applied cases, discussions, and capstone projects.
Credits
3
Prerequisite
Admission to a School of Business graduate program, or permission of the Assistant Dean for Graduate Programs, or permission of the Department of Marketing Chairperson.