2015-2016 Undergraduate/Graduate Catalog

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Marketing, B.S.

School of Business Admission Requirements

Requirements

Common Business Core:

AC 211Introduction to Financial Accounting

3
AC 212Introduction to Managerial Accounting

3
BUS 480Capstone Seminar

0
FIN 295Managerial Finance

3
LAW 250Legal Environment of Business

3
MC 207Managerial Communication I

3
MGT 295Fundamentals of Management and Organizational Behavior

3
MGT 480Strategic Management

3
MIS 201Introduction to Management Information Systems

3
MKT 295Fundamentals of Marketing

3
Total Credit Hours:27

Marketing Core:

MKT 305Consumer Behavior

3
MKT 373Marketing Research

3
MKT 380Market Data Analysis

3
MKT 450Marketing Strategy and Plan

3
Total Credit Hours:12

Directed Marketing Electives:

Directed electives are selected with and approved by an advisor.

MKT 306Advertising and Promotion

3
MKT 307Sales Administration

3
MKT 311Retailing

3
MKT 321International Marketing

3
MKT 350Social Media Marketing

3
MKT 358Relationship Marketing

3
MKT 359Special Events Marketing

3
MKT 360Brand Marketing

3
MKT 375Services Marketing

3
MKT 390Product Development & Management

3
MKT 413Business-to-Business Marketing

3
MKT 415Marketing Touristic Startups

3
MKT 439Direct Marketing

3
MKT 480Marketing for Non-Profit Organizations

3
MKT 481Consultative Selling Techniques

3
MKT 494Independent Study in Marketing

1 TO 6
MKT 496Practicum in Marketing

3
MKT 497Marketing Internship

3
MKT 498Marketing Seminar

3
Total Credit Hours:9

Business Electives:

Students must complete 9 credits of 300- or 400-level courses offered by the School of Business, including marketing courses.

Total Credit Hours:9
No minor is required for this major.