Strategic Communication Minor

Outcomes

Develops skills and knowledge for careers in employee communication, human resources, community relations, event planning, and training/development in corporate, nonprofit, and civic organizations. Students learn to identify needs and develop effective strategies to enhance organizational productivity and culture.

Outcomes

Requirements: (17 credits)

Required courses

COMM 234	Introduction to Public Relations	3
	or
COMM 253	Introduction to Organizational Communication	3
	or
COMM 334	Public Relations Strategies and Techniques	4
COMM 356	Professional Communication	4
COMM 410	Public Opinion	4
	or
COMM 411	Public Opinion Research	4
	or
COMM 434	Campaign Development Methods	4
	or
COMM 439	Social Media Research & Big Data	4
	or
COMM 453	Organizational Communication	4

At least two additional courses from the above or following list:

(some are 3, some are 4 credits):

COMM 215	Intro Interpersonal Comm	3
COMM 216	Intro to Intercultural Comm	3
COMM 234	Introduction to Public Relations	3
COMM 253	Introduction to Organizational Communication	3
COMM 301	Critical Thinking	4
COMM 302	Small Group and Team Communication	4
COMM 315	Political Communication	4
COMM 339	Public Relations and Social Media	4
COMM 341	Signature Events: Public Relations and Media Relations	3
COMM 343	Communication and Social Influence	3
COMM 345	Writing for the Electronic Media	4
COMM 353	Interviewing Theory and Practice	3
COMM 406	Case Studies in Public Relations	4
COMM 423	Crisis Communication	4
COMM 436	Streaming Media in Web Publishing	4
COMM 450	Communication Skills for Training and Development	3
COMM 451	Environmental Communication	3
COMM 452	Health Communication	4
COMM 454	Communication & Social Change	3
COMM 456	Corporate Communication	3
COMM 457	Converging Media	4
COMM 458	Sports Communication	4
COMM 495	Special Topics in Strategic Communication	3 to 4
COMM 496	Field Studies in Communication	3

Total Credit Hours: 17